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<p>Unlike his Spanish-speaking parents, who came to America from Mexico, Angel Martinez, 7, is fluent in the language of their adopted country.</p><p>But when would it be OK to ask someone so young to
By 2020, "I hate these blurred lines" may be only hazily remembered as a lyric from a controversial pop song, but it may as well be the contemporary CMO's lament.
At its core purpose, marketing is supposed to raise awareness to increase business. Too often however, I observe Chief "Marketing" Officers engaged in campaigns and activities designed merely to do th
Being able to speak to language of business, and explain the value of marketing in terms of the company's bottom line, is the only way to protect marketing budgets in harder times, writes Mastercard's