Golden Navratna Coupon is a promotional scheme launched by the government of India to encourage digital transactions and reduce the use of cash. Under the scheme, customers who perform digital transactions using any of the prescribed modes of payment such as UPI, BHIM, debit or credit card, net banking, or mobile wallets are eligible to win cash prizes up to Rs. 1 crore. The scheme was launched in 2016 and has been extended several times since then.
The Golden Navratna Coupon scheme is aimed at promoting the adoption of digital payments in India, which is still largely a cash-based economy. It is part of the government's efforts to promote financial inclusion and reduce the use of cash, which is expensive to print, handle, and transport. The scheme has been well-received by customers and has helped increase the adoption of digital payments in the country.